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60  Total SME IPOs listed in 2025

2640.50 Crs.  Total funds raised in 2025

41  SME IPOs listed with Gain in 2025

19  SME IPOs listed with loss in 2025

60  Total SME IPOs listed in 2025

2640.50 Crs.  Total funds raised in 2025

41  SME IPOs listed with Gain in 2025

19  SME IPOs listed with loss in 2025

60  Total SME IPOs listed in 2025

2640.50 Crs.  Total funds raised in 2025

41  SME IPOs listed with Gain in 2025

19  SME IPOs listed with loss in 2025

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Imagine Marketing Limited (boAt) IPO (Imagine Marketing (boAt) IPO) Details

Mumbai

Date of DRHP : 26 Jan 2022

Issue Type : Book Building Process

IPO Type : MainBoard IPO

Imagine Marketing Basic Details

   Electric Equipments

Sub Sector: High-growth consumer categories such as audio and smartwatch

About the Company

Imagine Marketing Limited is a digital-first consumer products company and one of the largest Indian digital first brands in terms of revenue from operations for the financial year 2021. (Source: RedSeer Report). They have an attractive offering of wide-ranging, high-quality and aspirational lifestyle-focused consumer products at accessible price points, under their brands. Founded in 2013 and led by their flagship brand “boAt” launched in 2014, they have established leading market positions in volume and value terms in India across multiple, high-growth consumer categories such as audio and smartwatch as of September 30, 2021. (Source: RedSeer Report). They seek to identify fast-growing, lifestyle-oriented product categories with high consumer engagement and large market opportunities and disrupt the incumbent industry landscape. They endeavour to achieve this by launching distinctive and aspirational products having a clear value proposition at accessible prices, specifically tailored for the Indian audience and marketed towards the rapidlyemerging online audience of young, digitally-enabled and trend-conscious consumers in India

Financial Summary (Annualised Basis)

Revenue :
3095.60 Cr.

PAT :
236.60 Cr.

Imagine Marketing IPO Registrar

Link Intime India Private Limited

Imagine Marketing DRHP Details

Objects of issue

  • Repayment/prepayment, in full or part, of certain borrowings availed of by the Company
  • General corporate purposes
  • Offer for Sale

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FAQs

Imagine Marketing (boAt) operates in Electric Equipments and High-growth consumer categories such as audio and smartwatch. The Issue would be listed on MainBoard. The registrar of the Issue is Link Intime India Private Limited. The IPO type of Imagine Marketing (boAt) is Book Building Process and Object of issue is

  • Repayment/prepayment, in full or part, of certain borrowings availed of by the Company
  • General corporate purposes
  • Offer for Sale

The DRHP (Draft Red Herring Prospectus) of Imagine Marketing (boAt) IPO was filed on 26 Jan 2022.

No, Imagine Marketing (boAt) IPO is not yet listed. See other upcoming MainBoard IPOs here.

The IPO open date and IPO close date of Imagine Marketing (boAt) are not available now. You can apply in Imagine Marketing (boAt) IPO online using either UPI or ASBA as a payment method. ASBA IPO application can be done through net banking of your bank account. UPI IPO application is also offered by brokers, though they don't handle any banking services.

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